Make America Great Again?
By Kurt R. Turrell, Brilliant Company Culture
How do we truly “Make America Great Again”?
The answer lies in the strength and vibrancy of our shared American Culture. It’s the people who create the culture — and it’s their collective greatness that defines our nation.
But what exactly is American Culture?
Is it the music we listen to, the art we admire, the fast food we consume, the movies we watch, the sports we rally behind, the media we engage with?
Yes — all of these are important elements.
Yet, there’s more. Across the globe, we see countless cultures-within-cultures — expressions that transcend borders, blending into an evolving international culture, a true Culture of Humanity.
The real power for change comes from within our shared culture — the people.
As William Colby famously said, “The more we know about each other, the safer we all are.”
And the more connected we are, the stronger and more resilient our culture becomes, reinforcing the foundation of American greatness.
So, who has the greatest ability to influence and elevate this shared culture?
What institutions can bring people together and lead a meaningful cultural renaissance?
Corporate America.
Corporate America employs the vast majority of the population. It is uniquely positioned to lead cultural evolution — not just by keeping up with the fast pace of technology, but by actively investing in the human culture of its employees — supporting both their professional and personal lives.
Imagine if every company understood the true value of their employees — not just as workers, but as culture-shapers.
Employee Lifetime Value (ELV) is just as vital as Customer Lifetime Value (CLV).
For decades, corporations have focused on maximizing Customer Lifetime Value — and rightly so. It’s a critical driver of business success.
But now, there’s a next-level opportunity:
Brilliant Company Culture champions the formula that will define the future:
ELV + CLV = Business Lifetime Value (BLV).
If we truly want to Make America Great Again, we must build a Culture of Appreciation — one that honors the employee experience as much as the customer experience.
Great companies build great people. Great people build great cultures. Great cultures build great nations.
At Brilliant Company Culture, we help organizations establish their own Revenue-Generating Culture Centers (RGCCs) — powerful hubs that elevate employee engagement, strengthen corporate revenue, boost brand equity, and ignite cultural impact.
This isn’t just good for business — it’s transformative for America itself.
Our culture is the backbone of our companies, our nation, and our lives.
As Albert Einstein said, “The measure of intelligence is the ability to change.”
Now is the time to change — and to lead.
Brilliant Company Culture. Unlock the Brilliance of Your Culture Now.
Want More Details About Our RGCC? (click here)
